#stoptheshuffle
The #stoptheshuffle campaign, inspired by the documentary Shuffle, addresses corruption and fraud in the addiction treatment industry through a national initiative focused on public awareness, education and empowerment, promoting a shared responsibility for change and advocating for policy reform in collaboration with community and state leadership. It’s led by Benjamin Flaherty, the director of Shuffle, and supported by NGO’s like Enrich KY, Advocates for Responsible Treatment and Faces and Voices of Recovery.
CAMPAIGN PILLARS
Public Awareness & Engagement
We’ll tour the film nationally, targeting affected areas, with screenings and discussions in collaboration with local non-profits. In addition, we’ll release a book titled the “the ABC’s of Addiction Treatment” an illustrated and informative guide to empower and inform.
Institutional Accountability
Schedule one off screenings to coincide with institutional gatherings, like JP Morgan Chase’s Annual Behavioral Health Summit, or The Recovery Leadership Summit in DC in June.
Political Advocacy
Promote and support policy changes at the state level in collaboration with NGO’s like Advocates for Responsible Treatment in CA. Create awareness and dialogue with political opposition.
Education
Programs and screenings in educational settings like Counseling, Behavioral Health, Nursing and Public Policy. Our first impact screening is presented by the UCLA Documentary Film Legal Clinic at the UCLA School of Law.
Media and Social Media
We’ll use traditional and social media to create awareness and engagement, foster community and share information about the issue.
UCLA DOC FILM LEGAL CLINIC | MAY 12TH 2025 LA
We kicked off our #stoptheshuffle campaign May 2025 with a screening in LA at the Landmark Westwood presented by the UCLA Doc Film Legal Clinic.
A capacity crowd of 200 invited guests participated in the screening and Q+A that followed featuring Mark Peterson
Enrich | June 30th 2025 Richmond KY
Enrich is a Richmond Kentucky-based non-profit providing vocational rehabilitation to people in recovery. They hosted a screening of Shuffle at Easter Kentucky University and a lively discussion that followed the film with two Kentucky legislators, a judge, sober home owner/operators and a variety of other advocates. There is a shared responsibility for change.